Source: Thebulwark
As political campaigns disguise paid content as organic social media posts, voters face a credibility crisis on platforms where algorithmic feeds make disclosure nearly impossible. The shift from traditional advertising to native content means citizens can no longer rely on visual cues or sponsorship labels to identify who's funding the messages they engage with. Campaigns with larger budgets and more sophisticated targeting capabilities gain a structural advantage, tilting the information asymmetry further toward well-resourced actors.