Source: The Wall Street Journal (paywall)
Polymarket, a crypto prediction market banned from operating in the US, is circumventing that ban by paying social media creators to make fabricated "winning bet" videos targeting American users. The scheme treats content creators as marketing arms for a prohibited product, exploiting algorithmic amplification of financial content to reach restricted audiences. It exposes a regulatory gap: authorities can block a platform's infrastructure but struggle to police its reach through decentralized creator networks.