> ## Content Index
> Fetch the complete content index at: https://adjacent.media/llms.txt
> Use this file to discover other available public pages before exploring further.

# Price Is a Story About Difference, Not Cost
- URL: https://adjacent.media/signals/price-is-a-story-about-difference-not-cost/
- Published: 2026-04-14T16:01:59.000Z
- Updated: 2026-04-14T16:01:59.000Z
- Description: Seth Godin’s take on the commodity trap: pricing power doesn’t come from justifying your absolute cost structure, but from narrating *why you’re worth more than the alternative*.
- Author: Jonathan Greene
- Tags: #signal, theme-brand, pricing, marketing

Source: [Seth's Blog](https://seths.blog/2026/04/on-pricing/?ref=adjacent.media)

Seth Godin's take on the commodity trap: pricing power doesn't come from justifying your absolute cost structure, but from narrating \*why you're worth more than the alternative\*. This reframes how founders should compete—not by underpricing or explaining production expenses, but by making the gap between themselves and the next option feel like a gap between categories. The brands that own pricing in crowded markets aren't the cheapest or most transparent about costs; they're the ones that made customers feel the difference matters.