Source: Featured Blogs - Forrester
Enterprise pricing software is no longer a standalone category. Vendors like Shopify, SAP, and niche players are bundling promotional management, inventory coordination, and margin analytics into unified stacks. Retailers now face a choice: consolidate onto one platform for operational efficiency and unified data, or maintain point solutions and accept integration friction and disconnected signals. The risk for mid-market retailers is that pricing decisions will increasingly be made by whoever controls the core platform, not the vendor with the best algorithm.