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# Reporters Turn LinkedIn Into a Source-Finding Tool
- URL: https://adjacent.media/signals/reporters-turn-linkedin-into-a-source-finding-tool/
- Published: 2026-10-26T23:16:02.000Z
- Updated: 2026-10-26T23:16:02.000Z
- Description: Newsrooms are abandoning the old Rolodex model and posting openly on LinkedIn to crowdsource sources and expert voices.
- Author: Jonathan Greene
- Tags: #signal, theme-culture, journalism, media, social platforms

Source: [Meredith & The Media](https://open.substack.com/pub/meredithandthemedia/p/journalists-are-using-linkedin-to)

Newsrooms are abandoning the old Rolodex model and posting openly on LinkedIn to crowdsource sources and expert voices. This shifts reporting work from behind-the-scenes to public performance—a move driven by tightened budgets and fewer research resources, but enabled by LinkedIn's ability to reach niche experts more efficiently than cold calls. The tradeoff: editorial processes once confidential are now visible, and sources negotiate their involvement publicly rather than in protected off-record conversations.