Source: Featured Blogs - Forrester
Forrester is highlighting an operational tension in retail: aggressive bot-blocking measures designed to prevent fraud and scraping now risk flagging legitimate shopping tools, automated price checkers, and accessibility agents that customers rely on. The stakes are concrete—overzealous security alienates paying customers and damages conversion, while underdefended sites leak inventory data and absorb bot traffic costs. Smart retailers need layered detection that distinguishes between malicious bots and the utility tools woven into modern shopping behavior, rather than a binary block-everything approach.