Source: Search Engine Journal
The shift toward allowlist-based blocking—rather than opt-out systems—treats AI training as a default violation rather than a permitted use. Reuters and Time's moves matter because their content feeds downstream into countless other publications, so their friction-adding infrastructure could cascade through media supply chains and force AI companies to negotiate access explicitly rather than scrape freely. The question publishers have avoided becomes unavoidable: if your content trains valuable models, do you get paid, licensed, or simply blocked?