Source: Search Engine Journal
Google's Search Console is now capturing queries sent to AI Mode—a growing share of search traffic that previously went untracked by marketers and SEOs. The traditional metrics that have shaped content strategy for two decades are fragmenting. Brands now monitor conversational AI queries separately from traditional search, competing for attention across two distinct interface paradigms at once. Early movers who bucket and analyze these AI conversations gain a structural advantage in tracking consumer intent shifts before competitors recognize their keyword data is becoming obsolete.