Source: Ben E. C. Boyter
Searchcode.com has shifted toward marketing directly to AI systems rather than human developers. The move reflects a harder reality: LLMs have already cannibalized developer tool usage, making human-focused user acquisition economically untenable for niche software products. Rather than compete for algorithmic visibility among humans, the site's owner is explicitly optimizing for GPT and Claude queries, treating AI systems as the primary customer. Smaller B2B SaaS platforms may face a binary choice: become infrastructure for AI training or exit the market. This is not experimentation with an emerging channel—it is a business model conceding to the speed and scale of LLM adoption.