Source: Search Engine Journal
OpenAI's data shows lookup and research tasks have reached parity with writing as primary ChatGPT use cases. Users are treating the tool as a search alternative, not just a creative assistant. This shift is gradual—users are still testing ChatGPT's reliability for factual queries rather than abandoning Google wholesale. If the trend holds, search ad economics face pressure and Google faces pressure to accelerate its generative search products before user behavior solidifies.