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# Show Founders Your Product, Not Your Resume
- URL: https://adjacent.media/signals/show-founders-your-product-not-your-resume/
- Published: 2026-06-08T16:11:44.000Z
- Updated: 2026-06-08T16:11:44.000Z
- Description: Founders are replacing traditional interview formats with requests to see tangible work—a built tool, a YouTube channel, shipped code—because résumés and talking points have become too cheap to signal real capability.
- Author: Jonathan Greene
- Tags: #signal, theme-brand, creator economy mechanics, talent/hiring strategy, growth metrics

Source: [Thelandingpad](https://thelandingpad.substack.com/p/the-new-interview-cheat-code-build)

Founders are replacing traditional interview formats with requests to see tangible work—a built tool, a YouTube channel, shipped code—because résumés and talking points have become too cheap to signal real capability. This mirrors how product-market fit itself works: if you can't demonstrate the thing you claim to do, the claim doesn't matter. Companies save weeks of interview theater by cutting directly to proof of execution. For early-stage hiring especially, this favors builders with visible portfolios over polished candidates, which reshuffles who gets called in and changes how people prepare for jobs.