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# Smart TVs Have Become Tracking and Ad Delivery Devices
- URL: https://adjacent.media/signals/smart-tvs-have-become-tracking-and-ad-delivery-devices/
- Published: 2026-08-25T23:06:08.000Z
- Updated: 2026-08-25T23:06:08.000Z
- Description: The monetization of connected devices has shifted the privacy burden entirely to consumers, who adopt technical workarounds instead of relying on manufacturers to build in privacy protections by default.
- Author: Jonathan Greene
- Tags: #signal, theme-consumer, privacy, attention economy, platform dynamics

Source: [vowe dot net](https://vowe.net/2026/08/25/ads-and-tracking-on-computer-monitors/?ref=adjacent.media)

The monetization of connected devices has shifted the privacy burden entirely to consumers, who adopt technical workarounds instead of relying on manufacturers to build in privacy protections by default. The product-user relationship has eroded: what was once a display is now a data collection point that subsidizes corporate ad networks, making "smart" features extractive. For brands trying to reach consumers, this saturation means diminishing returns—every smart TV ad network adds noise to an already oversaturated attention marketplace.