Source: Nick Engvall
Nick Engvall's detailed scoring system across major brands and retail channels showed a baseline margin health rating of 5 out of 10 in June—profitability pressures are widespread, not confined to weak players. Heading into fall, clearance activity, channel-specific discounting, and inventory liquidation indicate brands are trading margin percentage for volume. The actual health of the category is worse than headline numbers reflect. For retailers and brands planning Q4, this reflects structural change: the sneaker market has lost pricing power across the board.