Source: The Next Web
Spotify is licensing festival footage and controlling ticket distribution, vertically integrating into live events the way it did with podcasting and audiobooks. This challenges ticketing platforms like Ticketmaster and Live Nation, and streaming rivals YouTube and TikTok. Exclusive access to festival content gives Spotify a tool to lock in high-value fans. Streaming services face margin pressure in recorded music. They're moving into adjacent revenue pools—tickets, live footage, merchandise—to compensate. That consolidation pressure will continue across live entertainment infrastructure.