Source: TechCrunch
As AI-generated music floods streaming platforms, Spotify is essentially outsourcing artist credibility to real-world proof of existence—concert dates, merchandise, linked social accounts—rather than building algorithmic detection tools. This shifts the burden of legitimacy from the platform to artists themselves, creating a two-tier system where unsigned or emerging musicians without touring infrastructure or established social footprints get implicitly demoted. Spotify is betting that consumers will learn to hunt for verification signals, which reinforces existing power structures favoring established acts with teams, budgets, and booking agents.