> ## Content Index
> Fetch the complete content index at: https://adjacent.media/llms.txt
> Use this file to discover other available public pages before exploring further.

# Streamers Abandon Kids Programming, Gambling on Adult Retention
- URL: https://adjacent.media/signals/streamers-abandon-kids-programming-gambling-on-adult-retention/
- Published: 2026-07-23T16:11:23.000Z
- Updated: 2026-07-23T16:11:23.000Z
- Description: Netflix, Disney+, and other major platforms have essentially stopped investing in original children’s content—historically the stickiest audience cohort with the longest lifetime value—in favor of chasing adult subscribers and reducing production costs.
- Author: Jonathan Greene
- Tags: #signal, theme-culture, media production, streaming strategy, children's content

Source: [Evan Shapiro: Media War & Peace](https://open.substack.com/pub/eshap/p/bubbles-balls-and-big-media)

Netflix, Disney+, and other major platforms have essentially stopped investing in original children's content—historically the stickiest audience cohort with the longest lifetime value—in favor of chasing adult subscribers and reducing production costs. This bet assumes adult churn is more solvable through prestige drama and sports than through building multigenerational households. It underestimates the economics of family plans and the competitive pressure from YouTube and TikTok, which have never stopped optimizing for kids.