Source: Aftermath
Twitch's refusal to mandate AI disclosure—coupled with its plan to train models on user content—has created a transparency vacuum that individual streamers are rushing to fill, essentially privatizing what should be a platform-wide standard. Individual disclosure in networked environments fails because most viewers won't see labels. The structural incentive misalignment is stark: platforms benefit from AI training; creators bear reputational and attribution risk. When infrastructure makers extract value without enforcing basic accountability, consumer trust erodes.