Source: NEXT VENTŪRES
Strength training commands the largest fitness audience—more popular than cardio or yoga—yet lacks the automatic tracking infrastructure that transformed running (Strava), cycling (Zwift), and weightlifting apps like Strong or HEVY. This gap opens a product opportunity: whoever captures rep and weight data seamlessly through computer vision, wearables, or gym equipment integration can own the behavioral data from the fastest-growing fitness segment, unlocking personalization, coaching, and community features that don't yet exist at scale. Consumer demand is present. The friction is purely technical.