Source: Yanko Design
Hyundai's decision to withhold the Ioniq 3 from the U.S. market shows how tariff policy now determines which vehicles reach American consumers. The 25% tariff on imported vehicles and components makes it impossible for Hyundai to land a $30K EV in the U.S. without absorbing losses, ceding the affordable EV segment to Tesla and legacy automakers with domestic production. The result: a two-tier market of premium EVs from global manufacturers with U.S. plants and whatever legacy domestics choose to build, with no price-accessible international competition.