Source: WIRED
The child influencer economy has inverted parental gatekeeping entirely. Mothers now actively stage and broadcast intimate moments—menstruation, puberty, bodily vulnerability—as content. Algorithmic engagement and sponsorship revenue incentivize the exposure rather than constrain it. This is deliberate brand strategy, particularly among Mormon momfluencers who've built massive followings by converting family milestones into monetizable moments. The result is a documented record of their children's development that these kids never consented to. Platforms reward engagement on vulnerable content. Brands pay for access to that audience. Children become both product and marketing asset with no control over their own narrative or image rights.