> ## Content Index
> Fetch the complete content index at: https://adjacent.media/llms.txt
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# The Very Online Survey Returns to Take Social Media's Pulse
- URL: https://adjacent.media/signals/the-very-online-survey-returns-to-take-social-medias-pulse/
- Published: 2026-04-30T16:06:15.000Z
- Updated: 2026-04-30T16:06:15.000Z
- Description: Rachel Karten’s annual survey measures how digitally active consumers feel about social platforms—moving beyond usage statistics to track sentiment and behavior shifts among the most embedded users.
- Author: Jonathan Greene
- Tags: #signal, theme-consumer, consumer behavior, attention economy, social media dynamics

Source: [Rachel Karten](https://open.substack.com/pub/milkkarten/p/which-platform-is-the-hardest-to)

Rachel Karten's annual survey measures how digitally active consumers feel about social platforms—moving beyond usage statistics to track sentiment and behavior shifts among the most embedded users. Year-over-year comparisons reveal fatigue, migration patterns, and shifting feature preferences across platforms. This matters for brands and platforms because highly engaged users often signal broader behavior changes 12-18 months ahead.