Source: NextDraft
Meta's Threads reached 500 million monthly active users, a figure that exposes the fragility of platform lock-in. Users will migrate en masse if a credible alternative exists, even without feature parity. The speed of adoption says less about Threads' product quality than about Twitter's rebranding and moderation shifts, which alienated knowledge workers and media professionals—the users who drive trend velocity. Network effects remain real, but they now depend on perceived governance legitimacy rather than switching costs. The next platform rupture could move just as fast.