Source: Searchenginejournal
Kapwing's testing found that 60% of videos shown to new TikTok accounts are AI-generated, triple the rate on YouTube Shorts. TikTok's algorithm either cannot or will not filter synthetic content at scale. New users encountering mostly AI video during onboarding will churn or accept lower quality as default. Creators face pressure to match what wins, accelerating the quality decline. For advertisers and premium creators betting on audience quality, the platform's algorithmic advantage is now a liability.