Source: The Next Web
A study found that 60% of videos shown to fresh TikTok accounts are AI-generated. The platform's feed algorithm prioritizes volume and engagement metrics over content quality or authenticity, creating a hollow onboarding experience that contradicts its creator-first positioning. TikTok is flooding new users with cheap synthetic content rather than cultivating the diverse human creators that differentiate it from competitors—effectively cannibalizing its own supply chain. For user behavior, this matters because algorithmic incentives can degrade experience at scale. Gen Z users expect discovery to surface novel human voices, not algorithmic filler, which may explain churn on the platform.