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# UK Social Media Users Cut Back on Posting, Dropping to Lowest Levels
- URL: https://adjacent.media/signals/uk-social-media-users-cut-back-on-posting-dropping-to-lowest-levels/
- Published: 2026-04-07T01:25:24.000Z
- Updated: 2026-04-07T01:33:25.000Z
- Description: Ofcom research reveals UK adult social media users actively posting, sharing, or commenting dropped from 61% in 2024 to 49%, driven by users becoming more selective about their activity and concerns that old posts could harm their personal or professional reputation.
- Author: Jonathan Greene
- Tags: #signal, theme-consumer, consumer behavior, social media

Source: [The Guardian](https://www.theguardian.com/media/2026/apr/02/uk-social-media-users-less-active-on-tech-platforms-rise-of-video-apps?ref=adjacent.media)

Ofcom research reveals UK adult social media users actively posting, sharing, or commenting dropped from 61% in 2024 to 49%, driven by users becoming more selective about their activity and concerns that old posts could harm their personal or professional reputation. This shift signals declining engagement on social platforms among the UK's adult population despite continued overall usage.