Source: Neuroathletics
The obsession with quantifying heart rate, steps, and sleep has created a measurement gap that leaves executives and athletes blind to the cognitive and neurological factors that drive real performance—attention, decision-making speed, and stress resilience. Neuroathletics is positioning neuroscience-based metrics as the next frontier in biometric tracking. If institutional buyers adopt these tools—the article's boardroom anecdote suggests some already have—the wearables market will shift competition from step counts to neuro-data. That changes which companies win.