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# When Will Agents Handle Most Consumer Transactions?
- URL: https://adjacent.media/signals/when-will-agents-handle-most-consumer-transactions/
- Published: 2026-04-28T16:04:02.000Z
- Updated: 2026-04-28T16:04:02.000Z
- Description: Marissa Mayer’s dinner table framing shows the industry has moved past debating whether autonomous agents will reshape commerce. Executives are now strategizing timelines.
- Author: Jonathan Greene
- Tags: #signal, theme-ai, AI & ML, automation

Source: [CEO Dinner Insights](https://open.substack.com/pub/ceodinner/p/ceo-dinner-insights-april-2026-the)

Marissa Mayer's dinner table framing shows the industry has moved past debating whether autonomous agents will reshape commerce. Executives are now strategizing timelines. The tension has shifted to adoption mechanics: which incumbents—payment processors, marketplaces, logistics—will control agent-to-agent transaction rails, and whether walled gardens like Amazon or Apple can lock in agent preferences the way they've locked in consumer ones. Software platforms face an 18-24 month window to decide whether to become infrastructure for agent commerce or risk becoming obsolete conduits between machines.