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# Why AI Pilots Aren't Turning Into Business Results
- URL: https://adjacent.media/signals/why-ai-pilots-arent-turning-into-business-results/
- Published: 2026-08-24T16:09:39.000Z
- Updated: 2026-08-24T16:09:39.000Z
- Description: Forrester’s analysis identifies a bottleneck in enterprise AI adoption: companies are running many experiments but struggling to scale them and measure results.
- Author: Jonathan Greene
- Tags: #signal, theme-brand, ai strategy, organizational change, gtm execution

Source: [Featured Blogs - Forrester](https://www.forrester.com/blogs/too-many-ai-use-cases-too-little-impact/?ref=adjacent.media)

Forrester's analysis identifies a bottleneck in enterprise AI adoption: companies are running many experiments but struggling to scale them and measure results. The gap is between sandbox work—which teams favor—and the operational discipline required to embed AI into core business processes with ROI targets. That shift demands real investment in change management and cross-functional accountability, not more proof-of-concepts.