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# Why Automakers Are Missing the Inclusive Design Advantage
- URL: https://adjacent.media/signals/why-automakers-are-missing-the-inclusive-design-advantage/
- Published: 2026-06-30T16:11:33.000Z
- Updated: 2026-06-30T16:11:33.000Z
- Description: Automotive companies obsessed with EV platforms and autonomous features are overlooking accessible design as a competitive advantage. It simultaneously expands addressable market—aging populations, disabled users—and reduces operational friction through simpler, more intuitive interfaces.
- Author: Jonathan Greene
- Tags: #signal, theme-brand, growth strategy, product positioning, customer experience

Source: [Featured Blogs - Forrester](https://www.forrester.com/blogs/inclusive-design-is-automotives-overlooked-growth-opportunity/?ref=adjacent.media)

Automotive companies obsessed with EV platforms and autonomous features are overlooking accessible design as a competitive advantage. It simultaneously expands addressable market—aging populations, disabled users—and reduces operational friction through simpler, more intuitive interfaces. Designing for wheelchair accessibility, voice controls, and simplified dashboards from the start costs less than retrofitting and opens revenue from segments competitors ignore. In a margin-constrained industry, inclusive design is economically rational, not philanthropic.