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# Why BlackBerry's Keyboard Obsession Blinded Them to the Touchscreen Future
- URL: https://adjacent.media/signals/why-blackberrys-keyboard-obsession-blinded-them-to-the-touchscreen-future/
- Published: 2026-05-01T16:13:16.000Z
- Updated: 2026-05-01T16:13:16.000Z
- Description: Seth Godin’s post examines how BlackBerry executives confused vocal user preference with market demand, doubling down on physical keyboards while the market shifted toward touchscreens.
- Author: Jonathan Greene
- Tags: #signal, theme-consumer, consumer behavior, attention economy, platform dynamics

Source: [Seth's Blog](https://seths.blog/2026/05/the-most-exciting-mobile-trend-is-full-qwerty-keyboards/?ref=adjacent.media)

Seth Godin's post examines how BlackBerry executives confused vocal user preference with market demand, doubling down on physical keyboards while the market shifted toward touchscreens. The trap: mistaking the loudest existing customers (enterprise users adapted to keyboards) for the broader market appetite. That bias cost BlackBerry its dominance to Apple and Android devices. For consumer product makers today, the risk is treating feedback from your most entrenched users as a proxy for where consumption is actually moving.