Source: The Prof G Pod
Scott Galloway's framing captures a real shift in luxury spending: away from exclusive objects and toward experiences requiring physical co-presence with specific people or communities. The pricing power of concert tickets, co-working spaces, and high-touch fitness reflects this. The scarcity being monetized isn't the activity itself but the assurance of shared attention in an attention-fragmented world. Brands treating connection as the product—not a byproduct—will command margins that pure experience plays cannot.