Source: The Prof G Pod
The creator economy has become a cultural aspiration (57% of Gen Z) but remains structurally extractive—platforms capture the majority of economic value while creators fragment their audiences across competing channels and fight for algorithmic visibility. The gap between desire and actual income reveals that "democratized media" has simply replaced old gatekeepers (studios, networks) with new ones (YouTube, TikTok, Instagram), which now control distribution, monetization thresholds, and algorithmic favor with even less transparency than legacy institutions. Young people are entering these careers with lower income ceilings than their parents while doing unpaid audience-building work that trains them to be dependent on platform infrastructure they don't own.