Source: Marginal REVOLUTION
Despite globalization and English fluency, Denmark's 6 million people overwhelmingly consume domestic music rather than international hits. The pattern likely extends to other smaller markets, where local language, cultural specificity, and domestic streaming algorithms create genuine competitive advantages against major-label exports. English-language dominance and platform ubiquity have not erased regional taste preferences. Consumer localism persists through active choice, not isolation, with real implications for how music labels, streaming services, and emerging artists segment markets.