Source: Hakan⚡The CS Café
The traditional QBR playbook—CSMs walking in with adoption metrics and per-seat justification—has become a liability as buyers increasingly reject linear pricing models and demand outcome-based or consumption-based alternatives. Vendors still anchored to "more users = more value" framing are losing negotiating power to competitors offering variable cost structures or usage-based pricing, particularly in cost-conscious buying cycles where CFOs control renewal decisions. Reps still defending seat-count models face a choice: capitulate on price or lose the deal.