Source: WIRED Daily
Shein isn't acquiring Everlane for its brand prestige—it's buying operational infrastructure and Western supply chain relationships that would take years to build independently. The deal is a shortcut for Chinese fast-fashion players to move beyond dropshipping and direct-to-consumer models into owned manufacturing and inventory control. That requires vendor networks and production expertise that legacy US brands already possess. This is less about fashion positioning and more about Chinese retailers systematically acquiring the unglamorous but essential machinery of Western commerce.