Source: The Verge
Reaction channels—which layer commentary over existing anime footage—operate in a legal gray zone that's now collapsing as copyright holders weaponize automated enforcement and legal threats. YouTube profited from reaction content for years without clarifying its status. Now creators with substantial audiences and ad revenue face a choice: pivot format, license footage at prohibitive costs, or lose their channels. The same asymmetry is spreading across short-form video, where platforms have outsourced copyright compliance to rights holders, leaving mid-tier creators exposed.