// theme-brand

Source: Puck

The real signal here isn’t legal liability—it’s that Meta’s growth engine has finally hit a structural ceiling where user acquisition now comes with measurable brand damage costs that courts are quantifying, forcing the company to choose between its youth-dependent engagement metrics and its reputation capital in ways that will increasingly constrain its addressable market and premium advertiser appeal. This marks the inflection point where “growth at all costs” becomes genuinely unaffordable for platforms, reshaping how founders and investors calculate unit economics in social media.