Google and Shopify back Cloudflare's AI bot access control standard
Source: Search Engine Journal
Major e-commerce and search platforms are consolidating around a single technical standard (PACT) to regulate which AI agents can crawl their sites, delegating bot governance to Cloudflare's infrastructure. This moves access control from individual company policies into a shared protocol layer—which could reduce fragmentation across the web or create a single chokepoint where Cloudflare's enforcement decisions affect the entire AI training pipeline. Google and Shopify's backing suggests that managing training data access has become valuable enough—whether for competitive advantage or cost control—that these companies prefer standardized gatekeeping over unrestricted scraping.