> ## Content Index > Fetch the complete content index at: https://adjacent.media/llms.txt > Use this file to discover other available public pages before exploring further. # AI middlemen are taking control of how people shop and use apps. - URL: https://adjacent.media/trends/ai-is-changing-who-controls-shopping-and-apps/ - Published: 2026-11-09T11:14:54.000Z - Updated: 2026-11-11T11:17:42.000Z - Description: AI agents now pick products, block sites and summarize search, leaving retailers unsure who owns the customer while shoppers and gig workers push back. - Author: Jonathan Greene - Tags: #trend, theme-consumer [The New Consumer](https://adjacent.media/fields/the-new-consumer/)/Trends/AI middlemen take over shopping // TrendThe New ConsumerTracked since Apr 1, 2026 · 141 stories // This week 18 stories. The busiest week since tracking began. - Pushback**10** - Money**1** - Adoption**3** - Attention**4** // Every week since Aug 3 ## Stories on AI reshaping shopping, apps and trust 85AUG 1044AUG 2498SEP 7610SEP 21109OCT 51317OCT 191118NOV 2 PushbackBuild-outMoneyAdoptionAttentionChoose a week to see its stories // Week of Aug 3 ## What moved it. All 8Pushback 5Money 1Adoption 1Attention 1 1. Adoption · Extends[Retailers are updating their websites to rank highly in chatbot results, while making sure purchases are done on their own sites to collect customer data (Arriana McLymore/Reuters)](https://adjacent.media/signals/retailers-optimize-for-chatbot-discovery-while-defending-checkout-gates/)Reuters Aug 9 2. Money · Extends[Reddit Wants To Be The Destination, Not Just The Source Behind Search & AI via @sejournal, @brentcsutoras](https://adjacent.media/signals/reddits-bid-to-escape-the-referral-trap/)Searchenginejournal Aug 6 3. Attention · Extends[AI Referrals Are Recreating The Oldest Mistake In Conversion Optimization via @sejournal, @slobodanmanic](https://adjacent.media/signals/ai-referrals-revive-conversion-optimizations-oldest-mistake/)Searchenginejournal Aug 6 4. Pushback · Extends[Rules Of The Road: What Flock’s 71% Misread Rate Teaches Us About Third-Party AI Risk](https://adjacent.media/signals/flocks-failed-ai-moderation-exposes-the-verification-illusion/)Forrester Aug 6 5. Pushback · Extends[AI Agents Can’t Read Your Pricing. That’s Becoming A Revenue Problem.](https://adjacent.media/signals/ai-agents-bypass-pricing-pages-forcing-b2b-saas-to-rethink-revenue-models/)Forrester Aug 6 6. Pushback · Confirms[A Machine Rejects Your Resume Before Anyone Reads It](https://adjacent.media/signals/recruitment-algorithms-now-screen-out-career-changers/)Substack Aug 5 7. Pushback · Confirms[Report That Cloudflare AI Bot Blocking Prevents Googlebot From Indexing Sites via @sejournal, @martinibuster](https://adjacent.media/signals/cloudflares-ai-bot-blocker-accidentally-traps-google-search-crawlers/)Searchenginejournal Aug 5 8. Pushback · Confirms[Can Reddit fend off a new wave of AI SEO spam?](https://adjacent.media/signals/reddit-battles-ai-generated-seo-spam-flooding-niche-communities/)The Verge Aug 5 // Week of Aug 10 ## What moved it. All 5Pushback 3Money 1Adoption 1 1. Pushback · Extends[ChatGPT Already Knows Who It’ll Recommend Before It Searches via @sejournal, @suganthan](https://adjacent.media/signals/chatgpt-pre-loads-brand-recommendations-before-searching/)Searchenginejournal Aug 15 2. Pushback · Extends[Amazon Is Spiting Customers With Unhelpful Order Confirmation Emails](https://adjacent.media/signals/amazons-stripped-down-order-emails-frustrate-customers-seeking-shipping-details/)The Verge Aug 13 3. Adoption · Extends[DoorDash sprints towards replacing its drivers with robots](https://adjacent.media/signals/doordashs-robot-delivery-push-threatens-gig-worker-model/)Boingboing Aug 12 4. Pushback · Extends[Fewer Than 1% of Product Pages Are LLM-Ready: Mirakl’s Meadon](https://adjacent.media/signals/ai-cant-find-what-its-looking-for-on-most-product-pages/)Beet Aug 11 5. Money · Confirms[How credit card issuers and reservation apps like OpenTable and Amex-owned Resy fragment restaurant reservations, wiring the best tables into premium card perks (Wall Street Journal)](https://adjacent.media/signals/credit-card-companies-are-buying-up-restaurant-reservation-inventory/)The Wall Street Journal Aug 10 // Week of Aug 17 ## What moved it. All 4Pushback 1Adoption 2Attention 1 1. Adoption · Extends[Apparel retailers like Zalando, Zara, and ASOS are betting on AI virtual fitting rooms to create a better online shopping experience and cut costly returns (Sonja Wind/Bloomberg)](https://adjacent.media/signals/fashion-retailers-deploy-ai-fitting-rooms-to-slash-return-rates/)Bloomberg Aug 23 2. Adoption · Extends[Google’s Generated Interfaces Could Compete With Tool Pages via @sejournal, @MattGSouthern](https://adjacent.media/signals/googles-ai-generated-tools-now-compete-directly-with-search-results/)Searchenginejournal Aug 22 3. Pushback · Confirms[AI Assistants Are Choosing Local Businesses For Your Customers via @sejournal, @MattGSouthern](https://adjacent.media/signals/ai-assistants-are-gatekeeping-local-search-results/)Searchenginejournal Aug 18 4. Attention · Extends[Brands Must Prepare for Era of Post-Google Discovery: Future’s Mike Peralta](https://adjacent.media/signals/how-ai-chatbots-are-replacing-google-as-discovery-engine/)Beet Aug 18 // Week of Aug 24 ## What moved it. All 4Pushback 1Attention 3 1. Attention · Extends[Google further buries search results under AI mode](https://adjacent.media/signals/google-expands-ai-summaries-pushing-traditional-search-results-lower/)The Verge Aug 29 2. Attention · Extends[AI Search Didn’t Remove Cognitive Load, It Moved It via @sejournal, @DuaneForrester](https://adjacent.media/signals/ai-search-shifts-cognitive-load-rather-than-eliminating-it/)Searchenginejournal Aug 28 3. Pushback · Extends[AI Tools Recommend Brands But Cite Other Sites, Data Shows via @sejournal, @MattGSouthern](https://adjacent.media/signals/ai-tools-recommend-brands-while-crediting-competitors/)Searchenginejournal Aug 27 4. Attention · Extends[ChatGPT Rebuilt Its Search Tool, I Read The New Language It Speaks via @sejournal, @suganthan](https://adjacent.media/signals/chatgpts-new-search-tool-avoids-reddit-and-signals-what-it-values/)Searchenginejournal Aug 26 // Week of Aug 31 ## What moved it. All 9Pushback 3Adoption 3Attention 3 1. Attention · Extends[Product Pages Get 24% Of AI Citations, Reddit & YouTube 4% via @sejournal, @gregjarboe](https://adjacent.media/signals/product-pages-dominate-ai-search-results-over-social-platforms/)Searchenginejournal Sep 4 2. Adoption · Extends[Google’s New Weather AI In Search Continues Shift Away From 10 Blue Links via @sejournal, @martinibuster](https://adjacent.media/signals/google-replaces-weather-links-with-ai-summaries-in-search/)Searchenginejournal Sep 4 3. Pushback · Confirms[Google AI Mode Prices Differ From Product Carousel For Same Items via @sejournal, @MattGSouthern](https://adjacent.media/signals/googles-ai-mode-shows-different-products-than-regular-search-results/)Searchenginejournal Sep 3 4. Pushback · Extends[Uber is aligning with drivers' unions in a bid to slow the rollout of robotaxis across the US, as it faces a technological disruption to its core business (Rafe Rosner-Uddin/Financial Times)](https://adjacent.media/signals/uber-courts-driver-unions-to-slow-robotaxi-competition/)Financial Times Sep 3 5. Pushback · Extends[Flywheel’s Amie Owen: Crowded Retail Media Space Creates Costs Most Brands Don’t Notice](https://adjacent.media/signals/hidden-costs-of-managing-300-retail-media-networks/)Beet Sep 2 6. Adoption · Extends[M33H: Local ad impressions up 35%, local business sign-ups down 8%. What do you do?](https://adjacent.media/signals/metas-local-ad-impressions-rise-while-new-business-sign-ups-fall/)Substack Sep 1 7. Adoption · Extends[Weekly Roundup: Former Lyft Drivers Get Jobs Cleaning the Robotaxis That Replaced Them](https://adjacent.media/signals/waymos-replaced-drivers-now-clean-the-robotaxis-taking-their-jobs/)Therideshareguy Aug 31 8. Attention · Extends[AI Is Breaking Advertising’s Favorite Hobby of Putting People in Boxes: GumGum’s Laura Foster](https://adjacent.media/signals/ai-is-dismantling-behavioral-targeting-categories/)Beet Aug 31 9. Attention · Extends[Chatbot Conversations Are Capturing Consumer Intent Before Brands Even Know It](https://adjacent.media/signals/chatbots-are-capturing-consumer-intent-before-brands-see-the-search/)Beet Aug 31 // Week of Sep 7 ## What moved it. All 8Pushback 3Adoption 3Attention 2 1. Pushback · Extends[What Wikipedia Reveals About AI Overviews And Web Traffic via @sejournal, @MattGSouthern](https://adjacent.media/signals/ai-overviews-cut-wikipedia-referrals-by-5-percent/)Searchenginejournal Sep 12 2. Attention · Extends[The Agentic Commerce Conundrum // BRXND Dispatch vol. 137](https://adjacent.media/signals/marketers-face-ai-that-buys-without-permission/)Substack Sep 10 3. Attention · Extends[How AI Is Reshaping Search Intent – What 2 Studies Reveal via @sejournal, @ClaraSoteras](https://adjacent.media/signals/search-intent-fragments-as-ai-rewrites-googles-rules/)Searchenginejournal Sep 10 4. Pushback · Extends[6 Months Into ChatGPT Ads, Advertisers Still Don’t Know What ‘Good’ Looks Like via @sejournal, @brookeosmundson](https://adjacent.media/signals/six-months-in-chatgpt-ads-lacks-basic-transparency-for-advertisers/)Searchenginejournal Sep 9 5. Pushback · Extends[Meta debuts its Muse AI agent. Will consumers trust it?](https://adjacent.media/signals/metas-muse-ai-demands-consumer-trust-it-hasnt-earned/)TechCrunch Sep 9 6. Adoption · Extends[Ads Inside AI: The Next Media Channel Marketers Can’t Ignore](https://adjacent.media/signals/ai-models-become-the-new-ad-platform-for-marketers/)Beet Sep 8 7. Adoption · Extends[Is Uber & Lyft’s AI Making Better Decisions Than Drivers?](https://adjacent.media/signals/uber-and-lyfts-ai-now-controls-routing-and-pricing-without-driver-input/)Therideshareguy Sep 8 8. Adoption · Extends[How everyday US investors are vibe-coding algorithms to automate trading strategies by connecting their stock portfolios to AI agents built with Claude or Codex (Hannah Erin Lang/Wall Street Journal)](https://adjacent.media/signals/retail-investors-are-now-automating-stock-trading-with-ai-agents/)The Wall Street Journal Sep 7 // Week of Sep 14 ## What moved it. All 6Pushback 5Adoption 1 1. Adoption · Extends[Meta's personal AI agent Muse climbs to No. 1 among free apps on Apple's US App Store, ahead of ChatGPT; Muse launched on September 8 (Georgia Hennessy/Business Insider)](https://adjacent.media/signals/metas-muse-hits-no-1-app-store-slot-over-chatgpt/)Business Insider Sep 19 2. Pushback · Extends[Reddit AI Search Picks Already-Popular Comments, Audit Finds via @sejournal, @MattGSouthern](https://adjacent.media/signals/reddits-ai-search-favors-already-popular-comments-over-diverse-voices/)Searchenginejournal Sep 18 3. Pushback · Extends[Can agents buy from your product? Three questions that tell you. Plus: Nate's Library MCP.](https://adjacent.media/signals/fraud-and-pricing-decisions-now-determine-agent-access/)Substack Sep 17 4. Pushback · Extends[The Battle for the Booking Layer: How Lodging Leaders Are Building Moats Against AI Disintermediation](https://adjacent.media/signals/lodging-giants-fortify-direct-booking-to-survive-ai-disruption/)Substack Sep 17 5. Pushback · Extends[AI Agent Platform Reinvents Spam, Floods Inboxes Worldwide](https://adjacent.media/signals/ai-agents-are-automating-mass-email-spam-at-scale/)404 Media Sep 16 6. Pushback · Extends[There’s a 100% Chance AI Agents Are Already Ruining the Internet](https://adjacent.media/signals/ai-agents-are-already-degrading-internet-quality-at-scale/)404 Media Sep 15 // Week of Sep 21 ## What moved it. All 10Pushback 4Adoption 4Attention 2 1. Pushback · Extends[Google AI Overviews Have More Links, But Not All Reach The Web via @sejournal, @MattGSouthern](https://adjacent.media/signals/googles-ai-overviews-quietly-redirect-traffic-away-from-publishers/)Searchenginejournal Sep 26 2. Attention · Extends[Performance Marketing Is Dead — Here’s Why](https://adjacent.media/signals/why-intent-signals-alone-wont-win-b2b-deals/)Forrester Sep 26 3. Adoption · Confirms[ChatGPT now sends 95.1% of AI referral traffic to websites, BrightEdge says](https://adjacent.media/signals/chatgpt-dominates-ai-referral-traffic-with-95-market-share/)Thenextweb Sep 25 4. Adoption · Confirms[The AI commerce era: 7 e-commerce leaders on what’s still broken](https://adjacent.media/signals/ai-agents-will-run-your-store-if-retailers-can-fix-the-basics-first/)Thenextweb Sep 25 5. Pushback · Extends[AI Agents Will Game Your SEO Metrics, MIT & Stanford Research Points To The Risk via @sejournal, @gregjarboe](https://adjacent.media/signals/ai-agents-will-exploit-your-seo-metrics-researchers-warn/)Searchenginejournal Sep 24 6. Adoption · Extends[Google Search Decline Steepened To 40% YoY For Publishers via @sejournal, @MattGSouthern](https://adjacent.media/signals/google-search-traffic-to-publishers-falls-40-year-over-year/)Searchenginejournal Sep 24 7. Adoption · Extends[Meta’s New Muse AI Agent App Overtakes ChatGPT as Top iPhone App](https://adjacent.media/signals/metas-muse-ai-dethrones-chatgpt-as-top-free-iphone-app/)9to5Mac Sep 23 8. Attention · Extends[Trust Becomes Advertising’s Most Valuable Currency in AI Era](https://adjacent.media/signals/trust-becomes-advertisings-scarcest-resource/)Beet Sep 23 9. Pushback · Confirms[Research Shows Google AI Mode Sends Less Clicks & Is A Poor User Experience via @sejournal, @martinibuster](https://adjacent.media/signals/googles-ai-search-mode-tanks-clicks-and-user-satisfaction/)Searchenginejournal Sep 22 10. Pushback · Extends[Retail Media Confronts Its Grading-Your-Own-Homework Problem](https://adjacent.media/signals/retail-media-networks-face-credibility-crisis-over-self-reported-performance/)Beet Sep 21 // Week of Sep 28 ## What moved it. All 10Pushback 7Attention 3 1. Attention · Extends[#210: Middlemen](https://adjacent.media/signals/why-travels-middlemen-keep-shape-shifting-instead-of-disappearing/)Substack Oct 3 2. Pushback · Extends[Meta, Amazon, And The Real Question About Agentic Commerce](https://adjacent.media/signals/amazon-blocks-metas-ai-shopping-agent-from-marketplace/)Forrester Oct 3 3. Pushback · Extends[Challengers Approach: Third Party App Stores Arrive to Google Play ](https://adjacent.media/signals/google-opens-android-to-rival-app-stores/)Eff Oct 2 4. Pushback · Extends[OpenAI’s measurement gaps are keeping ChatGPT ads budgets at test level](https://adjacent.media/signals/openais-measurement-problem-stalls-chatgpt-ad-growth/)Digiday Oct 2 5. Pushback · Extends[Google AI Pilot Pays Some Sites Under 0.1% Of Ad Revenue via @sejournal, @MattGSouthern](https://adjacent.media/signals/googles-ai-revenue-share-pilot-leaves-publishers-guessing-on-payment-terms/)Searchenginejournal Oct 1 6. Pushback · Extends[MNTN’s Matt Collins: Zero-Click AI Searches are Forcing Performance Marketers to Rethink Everything](https://adjacent.media/signals/performance-marketers-face-existential-threat-from-zero-click-ai-searches/)Beet Sep 30 7. Pushback · Extends[Who Gets Paid When AI Does the Shopping?](https://adjacent.media/signals/ai-shopping-assistants-threaten-affiliate-networks-and-review-sites/)Substack Sep 29 8. Attention · Extends[AI Killed My Blog Traffic](https://adjacent.media/signals/how-ai-assistants-are-eroding-technical-blog-audiences/)Clintmcmahon Sep 29 9. Attention · Extends[EMARKETER’s Blake Droesch: AI is Showing Consumers Fewer Products. Brands Need to Understand Why](https://adjacent.media/signals/ai-is-shrinking-the-retail-shelf-for-consumers/)Beet Sep 28 10. Pushback · Extends[Q&A with Cloudflare CEO Matthew Prince on bot traffic potentially reaching 1000x human traffic, reviving HTTP 402 to charge bots, blocking Google, and more (Nilay Patel/The Verge)](https://adjacent.media/signals/cloudflare-ceo-proposes-charging-bots-to-solve-internet-traffic-crisis/)The Verge Sep 28 // Week of Oct 5 ## What moved it. All 9Pushback 7Adoption 2 1. Adoption · Extends[AI Overviews Have Spread To Most Big-Brand Searches via @sejournal, @MattGSouthern](https://adjacent.media/signals/ai-overviews-now-dominate-brand-name-search-results/)Searchenginejournal Oct 10 2. Pushback · Extends[Media Briefing: As AI search shifts referrals, publishers revisit registration walls ](https://adjacent.media/signals/ai-search-erodes-referrals-pushing-publishers-back-to-paywalls/)Digiday Oct 9 3. Pushback · Extends[Agentic Commerce Exposes The Missing Dimension In Product Data](https://adjacent.media/signals/why-ai-agents-need-behavioral-product-data-not-just-specs/)Forrester Oct 8 4. Pushback · Confirms[Unofficial Command-Line Tool Removes Apple Intelligence From MacOS 27](https://adjacent.media/signals/users-build-workarounds-to-disable-apple-intelligence-on-macos/)Ars Technica Oct 7 5. Pushback · Extends[Reddit to Remove RSS](https://adjacent.media/signals/reddit-kills-rss-feeds-forcing-users-to-its-platform/)Mjtsai Oct 7 6. Pushback · Confirms[Turns out, managing bots is just as annoying as managing people](https://adjacent.media/signals/managing-ai-bots-creates-new-headaches-for-customer-service-leaders/)Business Insider Oct 7 7. Adoption · Extends[Will agents have network effects?](https://adjacent.media/signals/ai-agents-are-becoming-consumer-products-not-just-apis/)Substack Oct 6 8. Pushback · Extends[Wikimedia Foundation: OpenAI agents tried to edit pages and compromise notes tool](https://adjacent.media/signals/openais-ai-agents-caught-attempting-wikipedia-vandalism/)The Record Oct 6 9. Pushback · Extends[IAB’s Gabilan: Agentic AI will Expose ‘Old Cracks’ in Ad Measurement](https://adjacent.media/signals/ai-agents-will-break-digital-advertisings-measurement-infrastructure/)Beet Oct 6 // Week of Oct 12 ## What moved it. All 13Pushback 6Money 1Adoption 3Attention 3 1. Adoption · Extends[Data: How AI Assistants Are Spending Real Money](https://adjacent.media/signals/ai-agents-now-spend-real-money-on-behalf-of-users/)Upstartsmedia Oct 18 2. Pushback · Extends[Meta may use sweeping new commercial TOS to avoid millions in AI licensing fees](https://adjacent.media/signals/metas-ai-training-clause-could-sidestep-licensing-costs/)Ars Technica Oct 18 3. Money · Extends[Weak Links Start to Show in A.I. Borrowing](https://adjacent.media/signals/ai-infrastructure-financing-cracks-as-coreweave-stumbles/)The New York Times Oct 18 4. Attention · Confirms[AI Travel Advice Is Less Personal Than It Seems](https://adjacent.media/signals/ai-travel-recommendations-lack-the-personalization-they-promise/)Financial Times Oct 17 5. Attention · Extends[SERPs Stop Being The Default Between 2028 & 2030 via @sejournal, @DuaneForrester](https://adjacent.media/signals/googles-ai-answers-will-replace-search-results-by-2030/)Searchenginejournal Oct 17 6. Pushback · Extends[From Substack to YouTube, here are the social platforms cracking down on AI slop](https://adjacent.media/signals/platforms-begin-enforcing-rules-against-ai-generated-content/)Business Insider Oct 16 7. Pushback · Confirms[Your Store Is ‘Agent-Ready’ By Default, We Tested 122 Shopify Stores To See What That Actually Means via @sejournal, @billhunt](https://adjacent.media/signals/most-shopify-stores-fail-basic-agent-commerce-tests/)Searchenginejournal Oct 16 8. Pushback · Confirms[Inside Wirecutter’s push to diversify beyond affiliate revenue as AI reshapes discovery](https://adjacent.media/signals/wirecutter-pivots-beyond-affiliate-links-as-ai-disrupts-product-discovery/)Digiday Oct 15 9. Pushback · Extends[Analysis: Google Is Poisoning Search Results For Rank Trackers via @sejournal, @martinibuster](https://adjacent.media/signals/googles-search-result-poisoning-breaks-seo-measurement-tools/)Searchenginejournal Oct 14 10. Attention · Confirms[AI reputation management: what gets said about you inside ChatGPT, Perplexity & Google Gemini](https://adjacent.media/signals/ai-chatbots-are-becoming-the-new-reputation-manager/)Thenextweb Oct 14 11. Pushback · Confirms[Home Office asylum AI flunks one in five accuracy checks](https://adjacent.media/signals/uk-home-office-asylum-ai-fails-accuracy-audits-as-backlogs-worsen/)The Register Oct 13 12. Adoption · Confirms[A look at Uber's retreat in Africa, quitting Nigeria and Uganda abruptly after Tanzania and Ivory Coast, as price-sensitive riders pick Bolt, inDrive, and Yango (Bloomberg)](https://adjacent.media/signals/ubers-african-exit-price-wars-win-over-scale/)Bloomberg Oct 13 Showing the newest 12 of 13. // Week of Oct 19 ## What moved it. All 17Pushback 10Adoption 1Attention 6 1. Pushback · Extends[Spotify ramps up policy enforcement on family plans](https://adjacent.media/signals/spotify-tightens-enforcement-of-family-plan-sharing-rules/)Ars Technica Oct 25 2. Pushback · Extends[Getting Indexed No Longer Means Getting Visited via @sejournal, @DuaneForrester](https://adjacent.media/signals/search-indexing-no-longer-guarantees-traffic/)Searchenginejournal Oct 24 3. Adoption · Extends[Spotify says yes, it is busting people for using Family Plan sharing too widely](https://adjacent.media/signals/spotify-cracks-down-on-unauthorized-family-plan-sharing/)The Verge Oct 23 4. Attention · Extends[AI boosts discovery but reviews still seal the deal, new research shows](https://adjacent.media/signals/shoppers-still-trust-peer-reviews-over-ai-recommendations/)Digiday Oct 23 5. Attention · Extends[Roku Bets on Interoperability as CTV Moves From Reach to Accountability](https://adjacent.media/signals/roku-pushes-interoperability-to-win-skeptical-tv-advertisers/)Beet Oct 23 6. Pushback · Confirms[Etsy is cracking down on AI slop listings](https://adjacent.media/signals/etsy-cracks-down-on-ai-generated-product-listings/)The Verge Oct 23 7. Attention · Confirms[Creators say it’s difficult to make money from news — with platform rules and brand guidelines](https://adjacent.media/signals/creator-economy-hits-a-wall-with-news-content/)Digiday Oct 23 8. Pushback · Extends[How Commerce.com and Cloudflare are getting storefronts ready for AI agents](https://adjacent.media/signals/why-e-commerce-sites-are-breaking-for-ai-shoppers/)Cloudflare Oct 22 9. Pushback · Extends[Airbnb Hosts Are Furious They Can No Longer Make Guests Do Their Chores](https://adjacent.media/signals/airbnb-bans-host-imposed-chores-sparking-host-rebellion/)Wired Oct 22 10. Pushback · Confirms[Meet Prometheus, a Gift Link Search Engine](https://adjacent.media/signals/gift-link-search-engine-exposes-paywall-workaround-at-scale/)Kottke Oct 22 11. Attention · Extends[Speed Dating for Agents](https://adjacent.media/signals/why-ai-agents-all-do-the-same-thing/)Substack Oct 21 12. Attention · Extends[Predictions 2027: B2B Go-To-Market Teams Must Adapt As AI Shifts Control To Buyers](https://adjacent.media/signals/b2b-sales-teams-face-crisis-as-ai-empowers-buyer-research/)Forrester Oct 21 Showing the newest 12 of 17. // Week of Oct 26 ## What moved it. All 11Pushback 8Adoption 1Attention 2 1. Pushback · Extends[Reddit CEO Says Google’s AI Mode ‘Does Not Drive Traffic’ via @sejournal, @MattGSouthern](https://adjacent.media/signals/reddits-traffic-crisis-exposes-googles-ai-search-cannibalism/)Searchenginejournal Oct 31 2. Attention · Extends[Big Brands Dominate AI Search But Leave Openings For Smaller Sites via @sejournal, @martinibuster](https://adjacent.media/signals/big-brands-ai-search-dominance-leaves-room-for-smaller-publishers/)Searchenginejournal Oct 31 3. Pushback · Extends[AI Search Is Growing Faster Than Its Business Model](https://adjacent.media/signals/ai-search-adoption-outpaces-revenue-models/)Forrester Oct 31 4. Pushback · Extends[OpenAI’s Agents Can Silently Block Your Site – & Your Logs Won’t Show It via @sejournal, @TaylorDanRW](https://adjacent.media/signals/openais-web-agents-block-sites-invisibly-from-server-logs/)Searchenginejournal Oct 31 5. Attention · Extends[Google Reveals How AI Search Is Reshaping What Users Query via @sejournal, @brookeosmundson](https://adjacent.media/signals/googles-ai-search-reshapes-query-behavior-and-discovery-patterns/)Searchenginejournal Oct 30 6. Pushback · Extends[Don’t Block All The Bots — They Might Be Shopping For Your Customers](https://adjacent.media/signals/retailers-face-dilemma-over-bot-detection-and-customer-access/)Forrester Oct 29 7. Pushback · Extends[Bank of America kindly asks that you don’t share your banking password with your AI assistant](https://adjacent.media/signals/banks-demand-users-keep-ai-out-of-financial-accounts/)TechCrunch Oct 29 8. Adoption · Extends[Supply-Side Targeting Now Captures 37% of Programmatic Spend as Buyers Flee DSP Constraints](https://adjacent.media/signals/supply-side-targeting-claims-over-a-third-of-programmatic-spend/)Beet Oct 28 9. Pushback · Extends[Generative UI Could Turn Google Into Your Booking.com via @sejournal, @slobodanmanic](https://adjacent.media/signals/googles-generative-ui-threatens-search-based-booking-dominance/)Searchenginejournal Oct 27 10. Pushback · Extends[A food delivery app's AI turned a breakfast sandwich into bacon soda](https://adjacent.media/signals/just-eats-ai-generated-bacon-soda-exposing-restaurant-photo-automation-risks/)Boingboing Oct 27 11. Pushback · Extends[Instagram found a new way to avoid sharing revenue with creators](https://adjacent.media/signals/instagrams-shift-away-from-creator-revenue-sharing/)Substack Oct 27 // Week of Nov 2 · selected ## What moved it. All 18Pushback 10Money 1Adoption 3Attention 4 1. Adoption · Extends[Gig workers are using AI to fight deactivations on apps like Uber and Instacart](https://adjacent.media/signals/gig-workers-deploy-ai-to-appeal-app-deactivations/)Business Insider Nov 8 2. Attention · Extends[As AI shapes more shopping decisions, retail marketers must rethink discovery, trust, and visibility November 5](https://adjacent.media/signals/ai-search-is-stealing-retails-moment-of-discovery/)Emarketer Nov 8 3. Pushback · Extends[You’re going to hate shopping in an AI economy](https://adjacent.media/signals/why-ai-customer-service-will-make-shopping-worse-not-better/)Vox Nov 8 4. Pushback · Extends[Who Wins When AI Does the Shopping? New Evidence on Agentic Commerce](https://adjacent.media/signals/ai-shopping-agents-flip-the-advantage-to-data-ready-brands/)Fodda Nov 7 5. Money · Extends[Retail Drift: Who Owns the Customer When When AI Shops for Them](https://adjacent.media/signals/platforms-hedge-against-ai-shopping-agents-with-owned-fulfillment/)Substack Nov 7 6. Attention · Extends[Shoppers OK with AI personalization of direct mail, but draw line at AI-made images of people November 6](https://adjacent.media/signals/consumers-accept-ai-personalized-mail-reject-ai-generated-faces/)Emarketer Nov 7 7. Pushback · Extends[Agents aren’t humans (but they kinda are)](https://adjacent.media/signals/why-ai-agents-are-breaking-web-infrastructure-designed-for-humans/)Cloudflare Nov 6 8. Attention · Extends[Your Application Vendors Control The Meter, The Gate, And The Referee](https://adjacent.media/signals/how-software-vendors-became-the-gatekeepers-of-ai-adoption/)Forrester Nov 6 9. Attention · Extends[The end of feature discovery as we know it.](https://adjacent.media/signals/ai-will-finally-solve-feature-adoption-for-product-teams/)Substack Nov 6 10. Pushback · Extends[Google Summaries Aren't About AI, They're About Lock-In ](https://adjacent.media/signals/googles-search-summaries-are-a-lock-in-strategy-not-an-ai-feature/)Eff Nov 6 11. Adoption · Extends[Double 11 Looming, Chinese Shoppers Ask Strangers to Vet Their Carts](https://adjacent.media/signals/chinese-shoppers-crowdsource-shopping-cart-approval-before-double-11/)Sixthtone Nov 5 12. Pushback · Extends[NYT demands Brave shut down its paywall blocker and end deals with AI firms](https://adjacent.media/signals/new-york-times-sues-brave-over-paywall-blocking-browser-feature/)Ars Technica Nov 5 Showing the newest 12 of 18. // Where it connects Same stories, other trends[Brands fight harder for shoppers' attention →](https://adjacent.media/trends/brands-fight-harder-for-shoppers-attention/)[AI answers replace search and inbox discovery →](https://adjacent.media/trends/ai-answers-replace-search-and-inbox-discovery/)[Workers absorb AI changes bosses won't lead →](https://adjacent.media/trends/workers-absorb-ai-changes-bosses-won-t-lead/)