> ## Content Index > Fetch the complete content index at: https://adjacent.media/llms.txt > Use this file to discover other available public pages before exploring further. # Once-hot brands are losing steam as demand and engagement slip. - URL: https://adjacent.media/trends/struggling-brands-fade-or-sell-off/ - Published: 2026-11-09T11:15:01.000Z - Updated: 2026-11-09T12:21:22.000Z - Description: Labubu cools, Salon shuts, Cybertruck falters and Nintendo console sales slide after a price hike, while Snapchat changes its user metric as engagement weakens. Supreme is the rare rebound. - Author: Jonathan Greene - Tags: #trend, theme-commerce [Commerce Rewired](https://adjacent.media/fields/commerce-rewired/)/Trends/Struggling brands fade or sell off // TrendCommerce RewiredTracked since Mar 31, 2026 · 18 stories // This week 6 stories. The busiest week since tracking began. - Pushback**2** - Adoption**3** - Attention**1** // Every week since Aug 3 ## Stories of fading brands and retreats keep coming. 13AUG 101AUG 242SEP 72SEP 212OCT 51OCT 196NOV 2 PushbackBuild-outMoneyAdoptionAttentionChoose a week to see its stories // Week of Aug 3 ## What moved it. All 1Build-out 1 1. Build-out · Extends[Sony Is Killing PlayStation Game Discs Exactly How Apple Killed the Headphone Jack](https://adjacent.media/signals/sony-phases-out-playstation-discs-using-apples-playbook/)Yankodesign Aug 7 // Week of Aug 10 ## What moved it. All 3Pushback 2Adoption 1 1. Pushback · Extends[Sony Removing Purchased Content](https://adjacent.media/signals/sony-deletes-purchased-digital-movies-from-customer-libraries/)Mjtsai Aug 12 2. Adoption · Extends[Similarweb: Bluesky's mobile MAUs fell 27% YoY to 10.4M in June and DAUs fell 26% to 3M in July; X's mobile MAUs fell 3% to 302M and DAUs fell 7% to 123.7M (Sarah Perez/TechCrunch)](https://adjacent.media/signals/blueskys-user-growth-stalls-as-x-maintains-dominance/)TechCrunch Aug 12 3. Pushback · Confirms[Developer Cold Iron Studios shuts down cloud version of $60 game with no refunds](https://adjacent.media/signals/game-studio-shuts-cloud-version-without-refunds-leaving-players-stranded/)Ars Technica Aug 11 // Week of Aug 17 ## What moved it. All 1Pushback 1 1. Pushback · Extends[Tesla’s solar roof is dead — here’s what went wrong](https://adjacent.media/signals/teslas-solar-roof-failure-reveals-limits-of-integrated-design/)TechCrunch Aug 22 // Week of Aug 24 ## What moved it. All 0 No stories were filed on this trend that week. // Week of Aug 31 ## What moved it. All 2Pushback 2 1. Pushback · Confirms[Saturday Evening Post Will Stop Printing After 205 Years](https://adjacent.media/signals/saturday-evening-post-ends-print-run-after-205-years/)The New York Times Sep 2 2. Pushback · Extends[Study: \~33% of UK adults say they used illegal streaming services in the past three months, costing the sports, TV, and film industries \~£1.4B in annual revenue (Daniel Thomas/Financial Times)](https://adjacent.media/signals/one-third-of-uk-adults-admit-to-illegal-streaming-draining-1-4b-annually/)Financial Times Sep 1 // Week of Sep 7 ## What moved it. All 0 No stories were filed on this trend that week. // Week of Sep 14 ## What moved it. All 0 No stories were filed on this trend that week. // Week of Sep 21 ## What moved it. All 2Pushback 1Attention 1 1. Attention · Extends[Does H&M’s Margin Gamble Signal the End of Cheap Fast-Fashion?](https://adjacent.media/signals/h-ms-margin-strategy-signals-mass-retails-exit-from-discount-wars/)Substack Sep 27 2. Pushback · Extends[Xbox has become a shell of its former self, weighed down by job cuts and studio closures, as it focuses on franchises like Halo and reaching "a billion people" (Andrew Webster/The Verge)](https://adjacent.media/signals/xboxs-billion-person-bet-leaves-its-studios-in-ruins/)The Verge Sep 23 // Week of Sep 28 ## What moved it. All 0 No stories were filed on this trend that week. // Week of Oct 5 ## What moved it. All 2Pushback 2 1. Pushback · Confirms[$5 meals, $6 combos, and fewer visits: McDonald’s barrage of deals isn’t winning customers back](https://adjacent.media/signals/mcdonalds-discount-blitz-fails-to-reverse-traffic-decline/)Fortune Oct 8 2. Pushback · Confirms[The Logistics Fumble: Why Nike Lost The Game To Amazon](https://adjacent.media/signals/nikes-direct-to-consumer-logistics-crumble-hands-advantage-to-amazon/)Substack Oct 6 // Week of Oct 12 ## What moved it. All 1Attention 1 1. Attention · Extends[Game Console Market Craters: Xbox and PS5 Sales Plummet Over 25%](https://adjacent.media/signals/console-hardware-sales-collapse-as-gaming-shifts-to-cloud-and-mobile/)Slashdot Oct 12 // Week of Oct 19 ## What moved it. All 0 No stories were filed on this trend that week. // Week of Oct 26 ## What moved it. All 0 No stories were filed on this trend that week. // Week of Nov 2 · selected ## What moved it. All 6Pushback 2Adoption 3Attention 1 1. Adoption · Confirms[Labubu craze loses steam](https://adjacent.media/signals/pop-marts-labubu-craze-collapses-as-overseas-sales-plummet-70/)CNBC Nov 8 2. Pushback · Extends[Snapchat swaps DAUs for MAUs as engagement trends weaken November 5](https://adjacent.media/signals/snapchat-pivots-to-monthly-users-as-daily-engagement-slips/)Emarketer Nov 8 3. Pushback · Confirms[Goodbye, Salon](https://adjacent.media/signals/salons-shutdown-exposes-the-collapse-of-independent-digital-media-economics/)Mjtsai Nov 7 4. Adoption · Extends[The Cybertruck’s Death Is Actually Great News for EVs](https://adjacent.media/signals/cybertrucks-demise-signals-ev-market-shift-away-from-spectacle/)Wired Nov 7 5. Attention · Confirms[What’s Driving Supreme’s Quiet Comeback](https://adjacent.media/signals/supremes-resurgence-shows-streetwears-staying-power/)Businessoffashion Nov 6 6. Adoption · Confirms[Nintendo Switch 2 Sales Drop Nearly 40% After a Price Hike](https://adjacent.media/signals/nintendo-switch-2-sales-crater-40-post-price-hike/)Hypebeast Nov 6 // Where it connects Same stories, other trends[AI middlemen take over shopping →](https://adjacent.media/trends/ai-is-changing-who-controls-shopping-and-apps/)[Brands seek an edge that AI cannot copy →](https://adjacent.media/trends/brands-seek-an-edge-that-ai-cannot-copy/)[Brands fight harder for shoppers' attention →](https://adjacent.media/trends/brands-fight-harder-for-shoppers-attention/)