Source: The New York Times
Inception Point and similar startups are productizing synthetic celebrities—AI characters designed to host podcasts, model fashion, and appear in media without the overhead of human talent management. The shift collapses the economics of content production: no agent fees, scheduling conflicts, or PR crises. It raises a structural question: will brands increasingly treat synthetic talent as equivalent to human creators, fragmenting attention and eroding the scarcity that made celebrity endorsement valuable.