Source: 404 Media
The democratization of reverse-engineering capabilities—once specialized technical work—means AI's next commercial phase targets workflow automation at the execution layer rather than strategy. This collapses the friction between identifying what competitors do and replicating it at scale. Consumer brands will compete on speed and novelty rather than defensible differentiation. Accenture's reshuffling of its AI practice around this capability suggests enterprise consulting is pivoting from advisory to productized extraction, creating a category of ambient competitive intelligence that's cheaper and faster than traditional analysis.