Brand Safety Tools Weren't Built for AI-Generated Content
Source: Beet
Nico Greco's observation exposes a gap in how advertisers protect their brands: existing safety frameworks assume human authorship and editorial judgment, leaving them blind to risks AI-generated content creates—synthetic misinformation, automated toxicity, manipulation at scale. Brands relying on standard safety protocols are underprotected precisely when AI content is proliferating fastest across programmatic channels. Ad buyers face a choice: rebuild defenses from scratch or accept higher brand risk to reach AI-driven inventory.