Source: Lenny's Newsletter
For decades, product and growth teams have built elaborate systems—onboarding flows, contextual nudges, lifecycle campaigns—to convince users to engage with new features, and largely failed. AI agents that autonomously invoke functionality on behalf of users solve the discovery problem: instead of designing experiences to make humans click, teams now design for software that knows when to use what's available. This inverts the entire growth playbook. You're no longer fighting adoption metrics; you're engineering intelligent delegation. Your competitive advantage shifts from UI/UX persuasion to feature relevance and back-end reasoning.