Source: Machinesociety
Apple's lawsuit against OpenAI targets alleged theft of trade secrets for OpenAI's hardware division. The case centers on control of devices that embed AI into daily life—what Apple calls the "attachment economy," the ecosystem of integrated hardware that locks users into a platform. Apple claims OpenAI is attempting to enter this space using stolen playbooks rather than building organically. The litigation suggests Apple views AI-native hardware as a direct threat to its installed base, not a separate product category, and is using the courts to slow competitors while it develops its own AI integration strategy.