Source: Rest of World
ActID and New Claw are building a consumer market for synthetic media by paying ordinary people—not just celebrities—to license their likenesses for AI-generated TV shows and advertisements. They exploit regulatory gaps in China, where digital likeness rights remain ungoverned. Platforms profit from vague licensing terms that users don't fully understand, while creators earn modest sums without clarity on how their faces will be used or reused. The model works because China has no established legal framework for likeness rights and consumers are economically incentivized to participate. When synthetic media reaches Western markets with stronger privacy protections and litigation risk, this arbitrage collapses.