Source: The Next Web
The era of treating cloud infrastructure as a commodity cost—where companies optimized ruthlessly for lowest per-gigabyte pricing—is ending. The real expenses have moved upstream to data egress, compliance, and integration complexity. Hyperscalers like AWS, Google Cloud, and Azure built their pricing models around lock-in through cheap ingress and expensive exit. As workloads become more dynamic and multi-cloud strategies more common, that arbitrage breaks down, forcing a reckoning on true total cost of ownership. Organizations are discovering that a 40% cheaper storage tier means nothing if moving data out costs 10x more or if architectural inflexibility burns engineering time.