Source: Featured Blogs - Forrester
Forrester is calling the end of software-as-feature-collection, where vendors could sell complexity and claim competitive advantage. Now enterprise buyers are demanding outcome guarantees—revenue impact, cost reduction, efficiency gains—which forces software companies to stake their margins on actual customer results rather than implementation timelines and user adoption rates. Companies that can't architect for outcomes become commodities, while those that can will command premium pricing but face existential pressure if deployment fails.