// enterprise positioning

All signals tagged with this topic

Sep 1

Enterprise AI Moves Behind Firewall as Data Control Trumps Cloud Convenience

Companies are abandoning shared cloud AI infrastructure for on-premise or dedicated private deployments, driven by regulatory friction, token economics that penalize API consumption at scale, and reluctance to feed proprietary data into third-party training sets. The winner in enterprise AI is whoever builds the most seamless software layer for running models within a customer's own infrastructure—shifting the build-vs-buy calculus toward private deployment over cloud convenience.

theme-brand platform strategy enterprise positioning ai integration

Jun 2

Miro Pivots From Whiteboard Tool To Enterprise AI Infrastructure

Source: Featured Blogs - Forrester

Miro is repositioning from a collaboration surface to an "AI decisioning layer"—a classic SaaS expansion play with substantial execution risk. The company is abandoning its defensible market position in digital whiteboarding to compete in enterprise AI orchestration, where it has no architectural advantages over incumbents like Salesforce, SAP, or purpose-built workflow platforms. The bet assumes sticky usage within design and product teams can extend into cross-functional decision workflows. But that requires solving a different problem—coordinating executives and operations teams—than the one that made Miro valuable: unstructured creative collaboration. Success means becoming indispensable for a new use case, not simply adding AI features to a whiteboard. Other horizontal tools have failed this transition.

theme-brand platform strategy enterprise positioning vendor lock-in

May 21

SAP's AI Gateway Strategy Threatens Enterprise Flexibility

Source: Featured Blogs - Forrester

SAP is using updated API policies to restrict which AI tools and integrations enterprises can run on their systems. This creates vendor lock-in: CIOs lose procurement autonomy and AI teams face approval friction—the opposite of how enterprises are actually building AI stacks, with best-of-breed tools and third-party integrations. Forrester's pushback signals that enterprise software buyers are recognizing the cost of letting a single vendor become the infrastructure chokepoint.