Source: The Verge
Samsung and other Android makers have normalized foldable phones through incremental improvements—better hinges, larger screens, lower prices—transitioning the category from experimental to mature. Apple's historical advantage in waiting for a technology to stabilize before entering now applies to foldables, potentially allowing the company to capture the category at scale without bearing the R&D and market-education costs Samsung absorbed. The question is whether Samsung has built enough differentiation and loyalty that Apple's late entry won't automatically reset expectations the way it did in tablets and smartwatches.